Adapting Ads: Social Media’s Influence
Social media has changed how brands choose to advertise to the public. While many people may be used to the clean-cut, professionally filmed advertisements displaying […]
Marketing
Canadian video creators dominate the web
BY SYDNEY SAVAGE “The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat or Youtube, the content […]
Photographers challenged by top marketing platform
BY SASHENKA PAATZ Instagram has become the most popular social media advertising platform among photographers. The platform works well to promote photography for one main […]
A latte of opinions on Starbucks cups
PHOTO AND STORY BY ISABELLA KRZYKALA With Christmas a little more than a month away stores have made the change from orange and black to […]